Lotto returns to India with a relaxed pitch: fitness without the hustle
Most sportswear brands thrive on hustle culture. They tell you to run, sprint, lift, hustle, build a community, go big or go home. The messaging is relentless: win at all costs. Lotto wants you to relax. The 52-year-old Italian brand, known globally for footwear and apparel, is relaunching in India with a refreshing proposition: fitness…