Birkin, Lululemon, and TikTok: How China is using the tariff war for luxury goods to go direct from factory to your feed
In a surprising twist in the ongoing US-China trade war, Chinese factories have found a new way to reach American consumers: TikTok. Instead of the usual viral dance moves or beauty hacks, these videos are focused on how luxury goods are made—specifically, how US shoppers can bypass retail markups and tariffs by purchasing directly from…