There will also be a green turf area for functional workouts like sled pushes and agility drills. A posing room with 360-degree mirrors and dimmable lighting will help athletes prepare for competitions.
Another room is being converted into a soundproof podcast studio. It will be available for content creators who want to livestream or record onsite.
In the front lobby, members will find a retail section with nutritional supplements, fitness gear, and branded merchandise. While there won’t be locker rooms, lockers will be available along the walls.
The building was previously home to the duPont REGISTRY Group, a luxury car marketplace. It now also houses Dress the Population, a formalwear and bridal brand.
Jeff Clapacs of Commercial Partners Realty represented the Lunsfords in the lease deal.
Lunsford began his professional bodybuilding career in 2017. He moved from Indiana to the Tampa Bay area in 2018 after being invited to train by a fellow athlete.
“I love the community and the weather,” he said. “I’ve even convinced a lot of friends and influencers to move here.”
In 2025, Lunsford won the Arnold Classic, one of bodybuilding’s most prestigious competitions. He defeated reigning Mr. Olympia Samson Dauda to take the title. He now has over 1.4 million followers on Instagram, where he shares training content and personal milestones.
“We want people who are serious about their goals,” Lunsford said. “Whether you want to become a pro, grow your YouTube channel, or just improve in a supportive space—this gym is for you.”
General Manager Madison Robinson, who is also a registered nurse, says the buildout is nearly complete and the team is targeting a mid-June opening.
