Ladder is flexing new gains.
What’s happening: The digital strength training platform added $105M in funding, including a $15M Series B led by Point72 Ventures and ADvantage, plus $90M from General Catalyst.
Growth mode. Delivering progressive workout plans and personalized coaching, Ladder anticipates 200% growth and 150K paid members by year-end.
Scaling up, the company is targeting 400K members within two years and $100M ARR by early 2026. Entering new territory, it’s planning to enter corporate wellness with employer-subsidized memberships.
Adding weight. Beyond athletes or bodybuilders, strength training is attracting exercisers seeking to improve longevity and overall well-being.
Catering to gym-goers and at-home exercisers alike, digital platforms like Peloton’s Strength+, personal training app Future, and equipment x content bundles from Centr are ushering in a new era of weight training.
Takeaway: According to Ladder, 80% of its members are first-time fitness app users, and 65% opt for a hybrid workout routine, proving there’s untapped potential to reach new demos beyond the already fit.
