▲ Galaxy Unpacked 2025 took place at Duggal Greenhouse in Brooklyn.
On July 9, Samsung Electronics hosted Galaxy Unpacked 2025 in Brooklyn — a borough known for its culture, creativity and spirit of collaboration. Under the theme of “Unfold Ultra,” the event reimagined what’s possible in the era of mobile AI. The all-new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE and Galaxy Watch8 series showcased seamless integration of Galaxy AI, redefined form factors and transformative performance.
Samsung Newsroom was on the ground at Galaxy Unpacked 2025, where the next chapter of mobile AI innovation unfolded.
▲ Roh opens the showcase by boldly announcing a new direction for Galaxy AI.
Building on a legacy of human-centered innovation, Samsung’s latest lineup reflects a clear vision — making AI more meaningful, personal and accessible. From slimmer foldables to personalized health-tracking wearables, these devices chart a bold trajectory for how AI companions can support users in every moment.
▲ Roh shares the vision for Galaxy AI as a true AI companion.
“When AI is paired with powerful mobile technology, it opens up a whole new world of opportunities,” said TM Roh, President, Acting Head of Device eXperience (DX) Division and Head of Mobile eXperience (MX) Business at Samsung Electronics. “The biggest breakthroughs are made when hardware, software and services challenge each other to grow.”
▲ The Galaxy Z Fold7 and Galaxy Z Flip7 are revealed through a launch video.
One UI 8: Made for Foldables, Powered by AI
▲ Won-Joon Choi, Chief Operating Officer of Mobile eXperience (MX) Business at Samsung Electronics, introduces One UI 8.
Privacy and security are core to One UI 8. The on-device Personal Data Engine learns from user preferences, while Knox Enhanced Encrypted Protection secures and isolates information within the app where it’s used.
Android 16 is available on the Galaxy Z Fold7 and Galaxy Z Flip7 at launch — made possible through close collaboration with Google.
▲ Rick Osterloh, Senior Vice President of Platforms & Devices at Google, discusses ongoing AI collaboration with Samsung.
Galaxy Z Fold7: A Larger Canvas for Galaxy AI
▲ Annika Bizon, Vice President of Product & Marketing at Samsung Electronics, highlights the Galaxy Z Fold7.
Pushing the limits of design, the Galaxy Z Fold7 is the slimmest Z Fold to date.
Features like Writing Assist and Drawing Assist help shape thoughts into polished prose and ideas into visuals. Now Brief displays insights — such as travel advisories, weather updates and exchange rates — by analyzing location, time and schedule.
▲ Circle to Search is demonstrated in a video.
Circle to Search has evolved to recognize in-game elements and provide contextual assistance without breaking immersion. Meanwhile, Vulkan optimizations boost graphics and responsiveness, powered by Snapdragon 8 Elite for Galaxy — engineered for next-level performance.
▲ The Galaxy Z Fold7 delivers next-generation resolution and effortless cropping.
For the first time, a 200-megapixel wide-angle camera headlines the Z Fold series, empowering users to shoot wide and crop tight without compromise. AI-powered editing tools have been optimized for the large display. Generative Edit now includes a new Suggest Erases feature that automatically detects and removes passersby. Audio Eraser offers intelligent sound isolation — with support for adjusting up to four sound types at once.
▲ Audio Eraser is demonstrated in a video.
Galaxy Z Flip7: A Full Experience, Even When Closed
▲ Dale Hogen, Mobile Communications at Samsung Electronics, reveals the Galaxy Z Flip7.
Compact yet uncompromising, the Galaxy Z Flip7 is the slimmest Z Flip yet. With a reengineered Flex Hinge and the largest battery in Galaxy Z Flip history, the device features a 6.9-inch bar-type display that delivers vivid visuals through an embedded polarizer.
The redesigned 4.1-inch FlexWindow spans edge to edge and supports a 120Hz refresh rate for ultra-smooth interaction. To maximize screen space, the bezel has slimmed to just 1.25 millimeters — nearly a third the thickness of its predecessor. Supporting numerous apps and widgets, One UI 8 brings greater functionality to the cover screen.
▲ The Galaxy Z Flip7 features a newly expanded Flex Window and thinner bezels.
The Galaxy Z Flip7 is a pocket-perfect AI assistant. Timely information — such as the day’s schedule or current playlist — appears on Now Bar. Meanwhile, holding the side button activates Google’s Gemini for hands-free AI. Gemini Live can even analyze outfits via the camera and suggest style tips based on the weather or calendar events.
▲ The Galaxy Z Flip7’s camera has FlexCam that allows users to take selfies in an easier way.
The 50-megapixel camera delivers sharp detail and true-to-life color thanks to the ProVisual Engine, and FlexCam gives users a one-of-a-kind selfie experience.
The revolutionary Galaxy Z Flip design is now even more accessible with the Galaxy Z Flip7 FE — featuring the same iconic foldable form, complete with a 50-megapixel camera, ProVisual Engine and Galaxy AI.
Galaxy Watch8: A New Standard for Personalized Health
▲ John Englehardt, Sales at Samsung Electronics, presents the Galaxy Watch8 series.
The Galaxy Watch8 series is an evolution in Samsung’s design philosophy to create a clearer, more iconic design identity with distinctive cushion design — first introduced on the Galaxy Watch Ultra. The slim design, combined with Dynamic Lug System provides an unparalleled all-day comfort. Galaxy Watch’s sleek form is complemented by its exceptional performance, with a new 3-nanometer processor, dual-frequency GPS and the advanced BioActive Sensor.
▲ Running Coach delivers personalized training.
The new Running Coach feature analyzes users’ running level and provides personalized insights to keep users motivated through the tailored coaching program. Simultaneously, Samsung Health informs users when it’s time to wind down via the new Bedtime Guidance feature.
▲ Vascular Load and other advanced health tracking features have been added.
Vascular Load monitors stress levels on the vascular system during sleep. Meanwhile, the Antioxidant Index uses the BioActive Sensor to measure carotenoid levels, delivering lifestyle insights for healthy aging.
The experience of having a true AI companion now comes full circle with the introduction of One UI 8 Watch across the Galaxy Watch8 series. In addition, the Galaxy Watch8 is the first smartwatch to come out of the box with Google’s Gemini and be powered by Wear OS 6.
Sustainability: A Commitment to the Planet
▲ This year’s Galaxy foldable alignwith Samsung’s sustainability vision.
Sustainability remains central to Galaxy’s design philosophy. The Galaxy Z Fold7 and Galaxy Z Flip7 incorporate nine recycled materials — including recycled lithium and plastics sourced from discarded fishing nets. These efforts align with Samsung’s broader Galaxy for the Planet initiative and reflect an enduring commitment to environmental stewardship.
The Experience Zone: A Galaxy of Possibilities, Unfolded
Attendees from around the world gathered in the product experience zone after the announcement, excited to explore the newly launched Galaxy devices. The Galaxy Z Fold7, in particular, drew attention for its noticeably slimmer, lighter build — with many eager to try it firsthand.
▲ The product experience zone draws a crowd at Galaxy Unpacked 2025.
“When I first saw the Galaxy Z Fold7, I was surprised by how slim and lightweight it is,” said Francisco Javier, a Samsung Member from Spain. “The larger screen makes a big difference.”
▲ Francisco Javier, a Samsung Member from Spain
“I love the Galaxy Z Flip7 because there are so many creative ways to use it,” said Ana Carolina Sandoval Diaz, an influencer from El Salvador. “I’m always making new content, and this gives me more freedom to do that.”
▲ Ana Carolina Sandoval Diaz, an influencer from El Salvador
“Samsung always surprises us — and this year, it’s how thin the Galaxy Z Fold7 is,” said Adi Fida, a journalist from Indonesia. “Despite the larger screen, it still feels easy to use with one hand.”
▲ Adi Fida, a journalist from Indonesia
“I like that the Galaxy Watch8 focuses on health,” said Bilge Suisik, an influencer from Türkiye. “I’ve never been great at sleeping, so I think it’ll help me get back on schedule — I could really use the reminders.”
▲ Bilge Suisik, an influencer from Türkiye
With the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip FE and Galaxy Watch8 series, Samsung has made a groundbreaking leap in delivering personalized, intelligent experiences that adapt, anticipate and empower. Galaxy AI is now more deeply embedded than ever across the Galaxy ecosystem — positioning Samsung at the forefront of a future where mobile technology is both personal and powerful.
