Goodbye to Old-School Gyms–The Future of Fitness Is Digital, Inclusive, and Tech-Enhanced—Discover How Smart Devices Are Revolutionizing Workouts

The fitness world has changed vastly over the past few decades, but it has definitely become almost unrecognizable over the past five or so years, especially with the incorporation of AI into it. While there is still a lot of value in getting a trainer and an gym membership, you can now track your progress,…

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the largest untapped market, a dual agenda, and more

April 6, 2025Every year, McKinsey releases a report on the state of the sporting goods industry. This year’s report reveals a significant shift: for individuals engaged in physical activity, exercise has evolved from a mere pastime into a defining element of personal identity. Still, the share of inactive adults jumped from 26 percent in 2010…

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Whoop Review: Is it worth it, pros, cons, and everything to know | Three Whoop Band users give their honest thoughts about the wearable health, fitness and activity tracker

Wearable fitness trackers have come a long way since the pedometer. Nowadays, counting steps is almost passé. Your wearable tracker should give you plenty more data to work with, and this is where the Whoop band excels. A no-nonsense band (it doesn’t even have a screen), it’s been spotted on the wrists of many high-achieving…

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