the largest untapped market, a dual agenda, and more

April 6, 2025Every year, McKinsey releases a report on the state of the sporting goods industry. This year’s report reveals a significant shift: for individuals engaged in physical activity, exercise has evolved from a mere pastime into a defining element of personal identity. Still, the share of inactive adults jumped from 26 percent in 2010…

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Whoop Review: Is it worth it, pros, cons, and everything to know | Three Whoop Band users give their honest thoughts about the wearable health, fitness and activity tracker

Wearable fitness trackers have come a long way since the pedometer. Nowadays, counting steps is almost passé. Your wearable tracker should give you plenty more data to work with, and this is where the Whoop band excels. A no-nonsense band (it doesn’t even have a screen), it’s been spotted on the wrists of many high-achieving…

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Why Some Guys Wear Jeans to the Gym

Anderegg settled on the Carhartts when he was living in Brooklyn, partly out of an adherence to minimalism. “I’m not an equipment guy,” he explains, and at the time he bought his B11s, they were only his fourth pair of pants, period. “I’d bartend in them and then clear brush, and then would go out…

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Should You Always Be Sore After a Workout?

Q: If I’m not sore after I exercise, did it even count? There’s a pervasive belief among fitness enthusiasts that if you aren’t sore after a workout, you’re not getting into shape or working your muscles hard enough to build strength. But soreness is not equivalent to progress, fitness experts say. And constant soreness is…

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