The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc. Salient Features: 1) New case on Time Warner Cable 2) 3 New and updated Headlines 3) 9 New and updated Inside Business applications 4) Expanded discussion on price floors 5) New discussion on online reviews as a means of attracting risk-averse customers 6) Host of pedagogical features including Learning Objectives, Headlines, Demonstration Problems, Inside Business applications, Calculus and Non-Calculus alternatives, variety of end-of-chapter problems, cases, etc.

Publisher ‏ : ‎ McGraw Hill; Nineth edition (1 October 2021); McGraw Hill Education (India) Private Limited, Candor TechSpace, 8th Floor, Tower No 5, Plot No 2, Block B,Sector 62, Noida, Uttar Pradesh – 201309; 18001035875
Language ‏ : ‎ English
Paperback ‏ : ‎ 576 pages
ISBN-10 ‏ : ‎ 9354600204
ISBN-13 ‏ : ‎ 978-9354600203
Item Weight ‏ : ‎ 880 g
Dimensions ‏ : ‎ 25 x 20.4 x 2.5 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1 count
Importer ‏ : ‎ McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875
Packer ‏ : ‎ McGraw Hill Education (India) Private Limited, Khasra No.: 305 to 311 & 320, NH – 91, Dadri bypass, Vill. Badhpura, Dadri, Dist. Gautam Budh Nagar, UP-203207, India; 18001035875