Although the details weren’t announced at the time, when Apple announced Apple Intelligence during their WWDC 2024 event, they promised improved picture processing, AI powered writing tools, and intelligent Siri interactions. When these features were presented as major improvements, users were excited. The lawsuit states that Apple deceived consumers by marketing these abilities before consumers were ready for public distribution. Since day one, Apple Intelligence has been behind schedule. Apple introduced Apple Intelligence and showcased a number of AI-powered capabilities that were supposed to be included in the iPhone 16 series and other upcoming Apple products at WWDC 2024, which took place in June. Prior to Apple missing the deadline, it was said that this Siri update will be included in the iOS 18.4 update. It forced it more into an unknowable future. The business continued to run advertisements promoting the same thing. Feeling defrauded, the corporation is facing a fresh lawsuit for misleadingly promoting and postponing the Apple Intelligence features. This Siri update is most likely to feature in 2027.
Apple consumers feel duped after spending money on upgrading their iPhones in the hopes of AI improvements
Now, many consumers feel duped after spending money on upgrading their iPhones in the hopes of these AI improvements. With the recent iOS upgrade, Anger has a head of its bottle, from unclear schedules and lack of Apple Intelligence. On Wednesday, the US District Court in San Jose filed the case for class action status and damages for consumers who bought iPhones and other products described as having Apple Intelligence. The plaintiffs claim that the promised functionality has not been delivered to these device users. The lawsuit claims that Apple’s marketing misled buyers into believing they would get a certain level of performance. New iPhones were bought by some customers who thought they would have instant access to Apple Intelligence, only to discover that the features were still in development.
This is not the first time a tech company has been accused of being patriarchal. Early announcements of features are common but some companies fail to roll out their new product soon enough with little to no communication and face legal issues.
This lawsuit is not about Apple being one of the most powerful tech companies in the world; it is about one of Apple’s biggest weaknesses: AI readiness. Compared to the competitors like Google and Samsung, Apple lags far behind when it comes to rolling out AI features.
As is right, the company has the resources to correct these things, but this suit tells us the customers are beginning to ask for more transparency from Apple, especially when the company is bringing in game change level innovation, like AI.
If the lawsuit gains traction, Apple may have to:
● Clarify its AI rollout plans with official timelines.
● Offer compensation or refunds to affected customers.
● Be more transparent in future marketing campaigns.
Legal experts believe Apple could settle the case out of court to avoid damage to its reputation.
Apple Siri’s new lead powered by AI
Before this lawsuit became a reality, it was said that the CEO, Tim Cook, was not happy with Siri, which is run by Apple Intelligence. A Bloomberg story says Apple CEO Tim Cook has lost confidence in the ability of artificial intelligence head John Giannandrea to execute product development. This means that the Siri team is now led by Mike Rockwell, the current vice president of the vision products group, who is behind Apple Vision Pro.
However, due to the fact that Siri could not compete with today’s advanced AI, Apple was forced to integrate ChatGPT and other third party AI services into their software in order to meet customer expectations and keep up with the fast pace of the AI. Earlier rumors had it that the much anticipated Siri update, which was supposed to bring a more conversational experience like ChatGPT, has been pushed back and will not be arriving in June as expected. Now, employees at Apple’s AI section believe that the new Siri will not be available until at least iOS 20, which means that a release before 2027 is unlikely.
