Mumbai, February 5 – The all-time box office blockbuster Pushpa 2 – The Rule reloaded version has scored a good viewership on its streaming debut at Netflix. The Allu Arjun-fronted Pan India movie has almost finished its box office run and recently started streaming in all versions with added runtime.
The action drama debuted on Netflix on January 30, and in the opening weekend, it generated 5.8 million views across languages. This is the third-biggest viewership debut for a post-theatrical Indian film since 2024, after Fighter (5.9 million) and Animal (6.2 million).
Pushpa 2 was the second most-watched non-English title globally on Netflix during the week of January 27 – February 2. It was the number 1 movie in 7 countries, including India, Mauritius, Nigeria, Sri Lanka, Maldives, Pakistan, and Bangladesh and the top 10 in 15 countries in its debut week.
Netflix acquired the post-theatrical streaming rights of Pushpa 2 – The Rule for a massive price of 270 crores for all versions, that too without getting the benefit of a short theatrical window. While the opening weekend numbers look decent, given how Indian films have faired on streaming, it can be called underwhelming with the high cost involved.
The initial reception for the movie seems to be ok, but it needs to be seen how it goes in the coming days. Netflix calculates data for the first 90 days, which is 2 months more than its original idea of showing data for the first 28 days.
Stay tuned…
