By 2027, mobile app usage will decrease by as much as 25% due to artificial intelligence-powered assistants. This trend will be driven by smartphone users who will increasingly turn to AI assistants such as ChatGPT, Google Gemini, Meta AI, Apple Intelligence and others. Notably, this will replace apps for many functions, new research by Gartner Inc. shows.
In addition to the impact of AI assistants, apps will be consolidated across separate brands and companies, creating mobile app partnerships or consortiums to reach more users per app at scale and defray the cost of creation and maintenance, Gartner added.
