Apple has adjusted the chip.
Apple vs Meta: If the Bloomberg report is anything to by, then the American tech giant Apple is working to develop a new chip that will perform the functions of ‘the brain’ of its future smart devices, including its first smart glasses, more powerful Macbooks and artificial intelligence servers. Apple is said to have made big strides on the chip it is developing for its smart glasses. The new processor for these smart glasses is said to be inspired by the chips used in the Apple Watch. It is being used as it consumes less power than the parts used in other Apple products such as the iPhone, iPad and Mac.
It is said that Apple has adjusted the chip to remove some parts to improve power efficiency and designing it to control multiple cameras.
It is reported that Tim Cook’s company is reportedly planning to mass produce these processors by the end of 2027. If it is successful, new Apple smart glasses could be released in the next two years and would be in direct competition with the Ray Ban smart glasses developed by Mark Zuckerberg’s Meta.
It is said that Apple has reportedly been planning to develop smart glasses for years and the original idea was to use augmented reality to superimpose media, notifications and apps on top of the real-world view, but this will require a long time to be realised, perhaps years.
Apple is said to be venturing into the non-AR smart glasses market to compete with Meta for which it has also conducted user studies with employees on the concept. The non-AR glasses would reportedly use cameras to scan the environment and rely on AI to assist users. With its record of its AI capabilities being questioned with iOS 18 rollout, Apple is looking to improve its technology before launching the new smart glasses.
Apart from the smart glasses, Apple is also said to be working on adding cameras to AirPods and smartwatches in a bid to turn these devices into AI products and is also working on many new Mac chips.
