Beats Cables launched in India in four colours: Price, specs and more

Audio brand Beats has expanded its product portfolio in the country with a new product, Beats Cables. These new USB charging cables come in four colours and are made with a tangle-free woven design. Moreover, to launch Beats into this new category, the “Pill People” have returned for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats’ social media channels.

Pill People Have the Power I Beats Cables

The company claims that this material offers Beats Cables increased durability and prevents fraying. The cables are available in two lengths—1.5 meters and 20 centimetres (8 inches)—for both stationary and portable use. The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. However, customers have to buy power adapters separately to use these cables.

Beats Cables: Price and availability

Beats cables are available to order for Rs 1900 (1.5 meters and 20
centimetres) and Rs 3500 (1.5 meters, two-pack, USB-C to USB-C and USB-A to USB-C)
from apple.com in India, with on-shelf availability beginning April 18.

Beats Cables: Key highlights

Here are the key specs and features of the new Beats Cables:

Feature	Details
Design	Tangle-free woven design for durability and to prevent fraying
Lengths Available	– 1.5 meters (stationary use) – 20 centimetres / 8 inches (portable use)
Cable Types & Functions	USB-C to USB-C: Charging, syncing, audio, CarPlay, data transfer, lossless audio streaming, fast charging up to 60W (USB 2.0 speed) USB-A to USB-C: Charging, syncing, CarPlay, data transfer (up to 15W fast charging on select devices, USB 2.0 speed) USB-C to Lightning: Charging, syncing, CarPlay, fast charging on select iPhone/iPad models
Colours Available	Bolt Black, Surge Stone, Nitro Navy, Rapid Red
Cable Variants	– USB-C to USB-C (1.5 m): All colors – USB-A to USB-C (1.5 m): Bolt Black, Surge Stone, Rapid Red (Rapid Red coming summer) – USB-C to Lightning (1.5 m): Bolt Black, Surge Stone, Rapid Red (Rapid Red coming summer) – USB-C to USB-C (2-pack, 1.5 m): Bolt Black – USB-A to USB-C (2-pack, 1.5 m): Bolt Black – USB-C to USB-C (20 cm): Bolt Black – USB-A to USB-C (20 cm): Bolt Black – USB-C to Lightning (20 cm): Bolt Black
Power Adapter	Not included
Sustainability	Packaging made from 100% plant-based material (recycled fibre and sustainable forests)